Over the last few years, the adoption of web push notifications as marketing tools has increased. These Notifications were introduced first hand for better user engagement on the web.
Let’s check out what is a web push notification and how does it work? Here’s a run through on this by Cedar Software Technologies, the best Web Design and Development Company in Cochin.
A web push notification is a browser notification sent to users’ devices by a website or a web app. Your website visitors can choose to receive them to stay updated without installing your app.
The push notifications are supported by different browsers like Chrome, Firefox, Safari, Opera, and Edge on Desktop. On Android Mobiles they are supported by Chrome, Firefox & Opera. However, iOS does not support web push notifications yet.
A web push notification is made up of Title, Description, Landing Page URL, Icon, Banner Image, and Call To Action Buttons. Emojis can also be used.
Web push notifications user’s experience
Online users like to stay updated with the latest trends and constantly go on installing newer apps for this. Thanks to push notifications there is no need now. Web push notifications are used heavily by publishers, bloggers, online merchants to deliver new updates, reminders on-time. Web push notifications are delivered even when the user is not on the website.
Push Notification Experience on Desktop
All browsers across all operating systems, including Safari, Edge, Chrome, and Firefox support push notifications on Desktop. But the opt-in experience is significantly different as compared to mobile. The experience also varies as per the operating system.
- OS X — Delivered directly to the Notification Center on the top right of your screen.
- Windows & Linux — Delivered to the Action Center at the bottom right of the page.
Push Notification Experience on Mobile
Only Android devices support push notifications that too in Chrome, Firefox, Opera & Samsung Internet Browsers. Delivered directly in the notification tray, users can pull the notification from the tray, swipe to dismiss or click and engage with the content.
Use of Web Push Notifications
Many web design companies in Kochi use Web push notifications to build, engage, and retain their audience. Businesses across categories are increasingly relying on web push notifications as a solution to build and engage their audience. More than email, SMS, and display ads, Media publishers now use web push notifications as a communication channel.
Ways to use web push notifications for marketing:
Content Distribution
You can utilise push notifications to update your audience about new articles, podcasts, video content, social posts, videos.
Retargeting
Users who abandon your website can be converted by sending push notifications. Push Notifications are used for retargeting campaigns.
Retention
Your audience needs to be engaged consistently and reminded about you and your brand. Push notifications are ideal for this type of marketing.
Reach out to your audience better with relevant notifications and deliver the promised experience. CST, the top-rated company for web design services in Kochi is with you all through the way. Contact us today to know more.
