In the digital marketing world of today content is the reigning king! Business owners need to be dynamic content creators apart from being a powerful presence in their fields if they need to have an edge over the competition.
If you’re wondering how to revamp your content strategy, consider adding new facets to your online content to make your efforts to be of value to your customers and your bottom line. Leading Digital Marketing Company in Kochi, Cedar Software Technologies shares 5 tips to improve your content strategy. Just check them out…
Develop content that educates
Only when the content is relevant and useful, it ranks high in Google results. When users search for answers, they’re looking for content that helps them resolve an issue or learn something new. Reverse-engineer your content to be better than what’s existing after doing research to ensure that it delivers on its promise. Your SERP rankings will soar and your conversion rate will increase.
Create content that your readers will share
If your content provides value, your readers will share it with other groups and on social media organically. But if the content solely benefits you only, the trust of the audience will be lost. Hence steer clear of self-promotion and focus mostly on answering your visitors’ questions and addressing their pain points. You should offer solutions to common problems in a clear, engaging manner & if the content is helpful, it stands a better chance of being shared.
Do some research & find out top-shared social media topics that are in sync with your organisation which will increase awareness, reach, and expertise. Also, make sharing easy by putting up social sharing links throughout your content.
Include high-ranking content components
The length of the copy matters in rankings. Pay attention to your word count if you’re hoping to rank high in the SERPs. At present, content that runs to 2,500 words ranks highest on major search engines. But it’s not just about having a lot of words but content with relevance to the audience & easy to consume, which is all the more important. Writing sentences of 20 words or lesser & structuring your copy to deliver high-impact content first will keep users engaged and not lose interest.
Recycle existing content to increase your reach
You can refashion your existing content for other mediums to increase your impact. You can use it to create videos, lists, social media posts, podcasts, and more.
Use guest posting to earn Third-Party Validation
You may be already creating valuable content on your blog, try to distribute content via other sites and trusted media platforms as well. Partner with authoritative websites and high-ranking blogs in your industry & create mutually beneficial relationships. This will lend credibility to your content & help you attract, build an audience, and earn trust as well.
To get maximum results, business strategy and content strategy should work together. Contact us at Cedar Software Technologies to improve your content strategy & effective SEO services in Kochi.